Bully Beds Europe

Our Story

How our beds became Bully Beds

Bully Beds was named in honor of Bull, a 150 pound Cane Corso mastiff who changed the life of founder Joe Chanda.

Bull was an amazing, wonderful family member. Joe personally trained him and after countless hours, his efforts paid off. Bull listened to Joe carefully, almost as if he could read his mind, and Joe could take him anywhere—without a leash—with no concerns whatsoever about him wandering off or not paying attention to what Joe was saying.


Bull his higher purpose

Soon Joe and his wife Hope realized that Bull was destined for a higher purpose, and had him certified as a therapy dog. Together, with his wife Joe and Bull would visit a local home for special needs adults and disabled veterans. Bull connected with everyone he met, despite his massive size and intimidating appearance. Everyone loved Bull, and he loved them all back. Bull soon became a beloved regular visitor and touched many lives during his short life. We know that he made a lasting, permanent impression on the people he helped.


Bull started to get discomfort

Ultimately, Bull provided the seed of necessity that grew into Bully Beds. In 2015, Bull began to experience apparent hip discomfort. Our vet had told us that a dog’s bed can have a significant impact on their ability to sleep and rest comfortably. The reason is that without sufficient support, the dogs joints come into contact with the hard surface under the bed.


No bed that lived up to its promise 

Joe began searching online and found that there were several beds that advertised the fact that they were “therapeutic” or “orthopedic” designs. These heavily promoted products were far more expensive than what you would typically pay for a dog bed, but Joe wanted Bull to be comfortable. He spent countless dollars buying beds that either didn’t provide adequate support for Bull’s 150-pound frame, or that quickly began to go soft and sag.

On top of that these expensive beds were often poorly made. The craftsmanship of the stitching and of the glued foam sections was sloppy or worse. The beds weren’t waterproof. The covers were wrinkled and just didn’t seem to fit properly. In short, the “high end” dog beds that Joe purchased and tried were overpriced and unacceptably low quality.


"The bed had to be waterproof, expertly made, attractive, and long lasting."

The start of our Bully Bed journey

So Joe decided to make his own. This was both a top down and a bottom up process, starting from scratch. The mission was simple: Joe set out to develop an affordable, high quality dog bed that provides the comfort and support a big dog requires, enabling both luxurious relaxation and therapeutic relief. The bed had to be waterproof, expertly made, attractive, and long lasting. In fact, Joe wanted the bed to last for the dog’s entire life.

The result of a long journey

Finally, Joe succeeded. The bed he wound up with not only supports the weight of very big dogs, but it will last for decades. We guarantee our beds for twenty years, but in reality it will last a lot longer. We firmly believe that we have created the world’s best dog bed, period!

Tragically and unexpectedly, Bull was diagnosed with a very aggressive attack of liver cancer in late January of 2016. He passed away 3 weeks later. Joe named the company, Bully Beds, in his honor.

Bully Beds in Europe

Bully Beds Europe is operated by Ilse and Nina Visser. Both dog enthusiasts and breeders of the Australian Labradoodle. For years they struggled with the same challenges as Joe and Hope in finding a dog bed that really lived up to its promises. Since November 2020 Bully Beds are available for the European market giving dogs the comfortable, happy and healthy life they deserve.

To get your large dog the bed of his dreams, buy a Bully Bed today.

Your Dog’s dream bed is only a click away!

20 Year Warranty ● CertiPUR-US Certified  ● 100% Waterproof